When it comes to dining out, people come to your restaurant because of your food. If your food isn’t special, unique or very extreme priced, you aren’t going to get noticed. So if it were all about the food, where does service come in?
As you may all know, the food is the basics, the soul and the core of the restaurant, but in all cases, there are major supporting factors to build a successful restaurant. Staff and service, environment, atmosphere, parking, location and the works. Within that list, service certainly comes at the top of the list of critical factors. Does it apply to other businesses, I wondered.
You know what I mean, many times, people don’t get good service but because the price is good, people continue to shop there. As a matter of fact, what does “good service” mean? I’ve recently been impressed at the new operations model developed by Brian Jessel BMW calledBrian Jessel Auto Haus.
I first saw it driving Northbound on Boundary Road and realized that this new division focused on a few items that BJ BMW didn’t. If there were any organization that I’m particularly impressed with in terms of service, it would be that of Brian Jessel’s dealership. So as curious as I was, I wanted to find out what-sup with this new location.
Catch this, with a $25 basic car wash, you get a 50 point inspection. I thought that was the most bizarre thing? My first thought was, what the heck was a 50 point inspection? (Apparently it was a list of 50 things that would be considered essential to maintaining your vehicle at optimal condition)
Then thinking again, I wondered why they would do that. Whats in it for them? A wash is only 15 minutes yet they throw in a free checkup for you, no strings attached. Of course with their ability to be technical, I think a lot of this has to do with impressing each and every customer that chooses to visit BJ Auto Haus.
Looking at them as an example, I think service is no longer a single element on a list of achievable but is considered a standard in today’s economy. Think again, what could be an added service to Posh? Car wash while you dine? Hum… maybe its actually worth thinking about.
Either way, for sure, service is no longer a bonus but a standard. Organizations that focus on not only a good product (especially that of the same as other competitors) must focus on upping their ability for what is their method to win over each and every customer.
